Social Enterprise Marketing Masterclass
Social Enterprise Marketing Master Class Programme
An exciting learning opportunity to help your enterprise flourish
(FREE if you qualify under our Bristol Social Enterprise Link 2012 programme)
This 2 day master class programme offers a unique opportunity for senior staff and leaders of established and growing social enterprises to participate in advanced level training covering key areas of the marketing mix. Topics include: building a strong brand; getting the right promotional strategy; gaining confidence in presenting your organisation, negotiating contracts; and understanding key elements of pricing.
As well as individual sessions with Social Enterprise Works, each master class will be delivered by an experienced practitioner with broad experience in both the commercial and social enterprise sectors who will be sharing their knowledge and expertise:
- Samantha Beresford-Joyner is a director of Bright Butler, a design and marketing agency. Sass works with clients to develop brands, strategies and impactful campaigns that make the most of their offerings, whatever their budgets.
- Rachael Wheatley is a consultant with PACE Partners International, a business which specialises in helping firms grow profitable income, either through key client management or through applying the skills and behaviours of best practice business development and marketing.
· Antony Clark is a Director of F-works which provides the finance expertise entrepreneurs need to turn their great concepts into brilliant growing businesses. He is also a director of DO SMITH, a not-for-profit company which harnesses the talents of entrepreneurs to help social enterprises achieve commercial success.
Places are limited to 10. To qualify for a place and be part of this exciting opportunity your social enterprise must be trading or delivering services in Bristol’s regeneration areas. You must have a product or service that is at a stage where it will benefit from the master class programme. In addition to the 2 day programme we will meet you to discuss the suitability of your chosen product or service before the programme and after the training to review your next steps.
For more information about the programme and eligibility criteria please contact Julie Ellison on 01173286109 or email julie@socialenterpriseworks.org
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Marketing Master Class Programme 2012 Agenda |
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Master class 1 Samantha Beresford-Joyner, Bright Butler |
Building the brand
Through discussion and a series of exercises, this workshop will help you to define your unique selling proposition (USP), get to know your target audience and evaluate your competition. This class will also give you some ideas on how to develop a brand without breaking the bank. |
Date: 16th Feb Time: 9.30 - 12.30 Place: Board Room, Bush House |
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Master class 2 Samantha Beresford-Joyner, Bright Butler
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Reaching your market
This workshop is all about different ways to communicate with your target audience. We will explore the different methods you can use to reach your audience, as well as evaluating which tools are right for your offering. |
Date: 16th Feb Time: 1.30 – 4.30 Place: Board Room, Bush House |
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Master class 3 Rachael Wheatley, PACE Partners International |
Building successful business relationships with clients and prospects Learn how you can motivate people to want to connect or meet with you, understanding the ‘selling process’ and what makes it successful, including the principles of consultative selling (selling with authenticity and collaboratively), having great first meetings and understanding how to take that relationship forward. |
Date: 1st March Time: 9.30 – 12.30 Place: Board Room, Bush House |
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Master class 4 Antony Clark, F-Works |
Setting your price This workshop will explore the things you need to consider when you are setting a price for your product and what impact the selling price you choose has on the rest of the marketing mix (and on your social enterprise in general). |
Date: 1st March Time: 1.30 - 4.30 Place: Board Room, Bush House |
