How To Win & Keep Company Support

Cost: £78
Date: 10th October 2008
Place: Bristol
Time: 10.00am - 4.00pm
To book email tina@articulatefundraising.com, call 01934 830617/0789 9074719 or log onto http://www.articulatefundraising.com/training.htm#section_name1 to book online

Aimed at:
Anyone tasked with raising money from companies i.e. sponsorship managers in arts organisations, corporate fundraisers, capital appeal managers, charity trustees and capital appeal committee members

Description:
Corporate fundraising can open a whole host of doors for charities, from raising enormous sums of money to enabling the charity to deliver otherwise impossible outputs. It is one of the most creative forms of fundraising but also one of the most resource-intensive. It pays to get it right. In this one-day workshop you will learn the basics of corporate fundraising and how to adopt a creative approach to make it deliver for both you and your partners.

Outcomes:

What corporate giving is worth
The rules of corporate fundraising - how it differs from other types of support
What companies want to get out of any relationship - the 3 basic needs - and the most popular causes
The different types of support on offer, the principles, the differences and what will be expected of you
How to research prospects and store information
How to define a project to match the type of support on offer. How to identify your best projects, what information will be needed & decide which types of support will suit your project
How to package your charity's work in the most creative and show-stopping way to make sure you win a company's support
How to build relationships with companies from making the first contact to keeping them loyal
How the most successful charities make and win 'The Pitch' for support including looking at some of the most effective sales principles and packaging
What will you need to invest and when you can expect to see returns
How to evaluate the effectiveness of support

Format:
A highly interactive course with a combination of overheads, role-plays, brainstorms and exercises and a workbook containing guiding principles to use for future reference.