Charities must prove their worth and use digital media to beat recession, says CAF

Charities should focus on demonstrating their effectiveness and making more use of digital media to overcome the effects of the recession, according to a new report.

How To Connect With Donors, published by the Charities Aid Foundation, concludes that charities can best tackle the recession by:

• using electronic communications to reach donors;
• showing they can respond to change;
• demonstrating processes have been made more efficient;
• making sure they are not reliant a small number of funding sources.

Read the article here