HOW TO: Turn Slacktivists into Activists with Social Media

Blog Post from Mashable - the Social Media Guide

Throughout the non-profit world, organisations struggle with social
media’s impact on the volunteer and donor cycle. The rise of
“slacktivism” — doing good without having to do much at all —
challenges organizations to rethink the way they cultivate their core
volunteers and donors.

There are some important social media
strategies for transforming those one-click “slacktivists” into fully
engaged activists. Here "are five tips from some of the best in the
non-profit business. 

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