Marketing and Campaigns, in light of COVID-19

Date/Time: 
Wednesday, 14 October, 2020 - 13:30 to 17:00
Location: 
Online course
Cost: 
Full Member: £55, Associate Member: £77, Non Member: £94
Organised/hosted by: 
Voscur

COVID-19 has changed how charities and community organisations are run – the services they provide, their volunteer tasks, and so on. It has also changed their marketing: no more face-to-face events, for one thing. Find out how to market your organisation and run a campaign during or after COVID-19.

Polly Allen is the Digital Marketing and Communications Officer at Voscur. She has nine years’ marketing and communications experience, including working with charities, fashion brands and travel companies.

What is this course about?

We’ll look to set or adjust your marketing goals to a COVID-19 society – to find the right channels, promote in new or different ways, and get people involved in your organisation or cause when they’re socially distanced. 

What will you learn?

  • How a marketing campaign works normally, and how it changes during and after COVID-19.
  • The best free software and tools for making good marketing materials that will work online or (when it’s safe to do so) in print.
  • What a good marketing plan looks like during and after COVID-19.

Who is this course for?

Trustees, volunteers or staff.

What else do you need to know?

Because of the pandemic, a lot of traditional marketing methods (e.g. leaflets) and campaign promotions (e.g. events, collections, flashmobs) can’t be used. We will mainly focus on digital strategies, using email, social media and websites, but we will make sure the course is tailored to everyone’s ability, so don’t worry if you don’t have a lot of experience with online marketing.

To take part you will need a laptop with a camera, microphone, and Wi-Fi. You will not require any additional software. You will be emailed an invitation with a link to join the online training prior to the course.

Voscur is running all our training online due to the ongoing public health situation with coronavirus (or COVID-19). This decision was taken in line with local and national health advice, and to safeguard the health of our attendees and staff. We are aware that many VCSE organisations in the city are focusing their efforts on providing and changing their services to respond to communities. For more information about coronavirus, see https://www.voscur.org/content/covid19-service-users

Level: Beginner/intermediate

Voscur theme: Voice and Influence

Cancellations:

If you cancel your place on a paid for training course you will need to give at least two weeks' notice. Less than two weeks' notice will result in the full cost of the course being invoiced, unless you can give the place to somebody else. 

If you have been offered a free place, or the training you have booked is a free session: if you do not cancel giving at least two weeks' notice and you fail to attend (and are unable to send someone in your place) an admin fee of £25 will be charged.

Voscur reserves the right to withdraw a course at any time. In these circumstances, participants will be offered a full refund or an alternative course or date, if applicable.

How to book: 

Click here to book your place.

 

Enquiries:
Contact name: 
Rosa Watkin
Number: 
01179099949