Attention! How to make the media love you...
A one-day workshop on how to get journalists to write about you, and how to handle the attention when they do.
Welcome drinks from 9.30am, workshop starts at 10.
Who should attend?
Anyone who would like to get media attention for their brand, organisation, event or point of view, or may be asked to act as a spokesperson.
Why is this workshop useful?
Winning media attention can be invaluable – a way to relay your message to huge numbers of people without the expense of paid-for advertising and with more credibility. But editorial space is tight. The media will only take an interest if you give them a ‘story’. On this workshop you’ll learn what the media understands by a story, and how to find and tell the stories in your organisation. Then you’ll practise handling the interviews with newspapers, radio and TV that result from your stories.
What ground is covered?
We start with tips and practical exercises on what news is, what journalists and other interviewers want from you, and of different interview types: hard or soft, news or feature, crisis management or information. There will be a session on the art of preparing and delivering effective sound bites. Then we give the authentic experience of being interviewed in a newspaper, on radio or TV. Parts of interviews are played back and comments given in a supportive group environment. After the workshop delegates get their video interviews and full handouts.
None, though it is helpful to arrive at the course with ideas of some messages you’d like to get across to a wider audience.
Benefits to the individual?
By the end of the day, delegates will have gained a better understanding of the media. They will have more confidence to deal effectively with journalists, and a greater ability to grasp the nub of a situation and express it simply and concisely. They will also gain insights into:
- What is news and what is a story
- What interviewers want
- How to prepare for your target medium – newspapers, radio or TV
- Avoiding the traps of each medium
- Being natural, relaxed and authoritative
- The experience of realistic interviews in a variety of settings
Benefits to the organisation?
You should leave better able to get and handle more media coverage, thereby gaining more positive public awareness; a more effective lobbying presence; greater social traction, and enhanced goodwill from ‘publics’ and stakeholders.
What experience is assumed?
The training is suitable for delegates at all levels of ability and experience.
What’s the dress code?
For TV, business or other appropriate dress; casual for other options.
Comments on previous workshops:
“Excellent! Very practical and extremely relevant to my work.”
Deborah Watson, Shell International
“First class presenter, really enjoyable course.”
Roland Liddell, UK Forestry Authority
“I rarely mark course content so highly. I found this one interesting, educational and entertaining.”
Ken Findlay, Newbury Building Society