Gaining Influence – Introduction to Campaigning

Level: Basic

Category: Voice and influence

Get an introduction to the theory and practice of campaigning to gain support and influence stakeholders and decision-makers.

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Full details

Thursday 6 May, 1:00pm - 4:30pm

What is this course about?

Local authorities, national government, health services and parish councils are increasingly aware of and open to the influence of public opinion, community organising and the presentation of evidence by a sufficient number of people.

Individual service users, residents and customers often struggle to be heard and make change, but when they working together as part of an orchestrated campaign with the right tools and targeting, far more is possible.

What will you learn?

  • Understand the theory and practice of influencing.
  • Work out your aim and who you need to influence.
  • Consider the influence available to you and how to build on it.
  • Approach individuals, other groups and stakeholders to influence the agenda.
  • Make a plan to increase your influence and meet your mission.

Why is this relevant or important now?

In the last five years, it’s been hard to ignore the powerful grassroots campaigns that have attracted local, national and global headlines – #MeToo, Black Lives Matter, climate change protests, Repeal the 8th, and many more.

Social media, petition websites and other tools make it easier than ever before to get your message out, but it’s a crowded market, so you need to make your call stand out and target people effectively to be influential.

Who is the course for?

Leaders of groups and organisations who want to make a difference and benefit their community by changing policies, strategies and decision-making.

Price: £110, around 40% off for Voscur Full Members on our half day courses, 20% off for Voscur Affiliates.

Full members: £70

Affiliates: £90

Become a member today

What else do you need to know?

To take part, you will need a laptop with a camera, microphone, and Wi-Fi. You won't need any other software. You will be emailed an invitation with a link to join the online training prior to the course.

Voscur is running all our training online due to the ongoing public health situation with coronavirus (or COVID-19). This decision was taken in line with local and national health advice, and to safeguard the health of our attendees and staff. We are aware that many VCSE organisations in the city are focusing their efforts on providing and changing their services to respond to communities. For more information about coronavirus, see

If you cancel your place on a paid for training course you will need to give at least 2 weeks' notice in which case a full refund/credit note will be issued. Less than 2 weeks' notice will result in the full cost of the course being invoiced (not being refunded/credited), unless you can give the place to somebody else.  If the place is transferred to someone else there may be an adjustment on payment/fee depending on their/their organisations membership status.

If you have been offered a free place, or the training you have booked is a free session: if you do not cancel giving at least 2 weeks' notice and you fail to attend (and are unable to send someone in your place) an admin fee of £25 will be charged, we will invoice you/your organisation.

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