Brand marketing strategy: project brief

Voscur has reviewed and is updating its communications and marketing function. While project-led marketing has been effective in the past, the organisation as a whole aims for stronger brand clarity and proactive profile raising of its services and impact.  

To address this, the current marketing role has been temporarily split into two functions: 

1. Communications Officer: implementation of the marketing plan and customer engagement. 
2. Marketing development: review and updating of brand and marketing strategy. This brief outlines the requirements of this review and development. 

Requirements 

We are looking for an experienced and skilled consultant who will deliver: 

• An interim market position paper to document and check initial findings and aims. 
• A proposed marketing strategy 2022 – 25. 
• A proposed 12 month marketing plan for 2022. 

To produce the above, we would expect the following activities to be undertaken: 

• Review of current marketing activities and measures of impact/effectiveness. 
• Initial meeting with project stakeholders. 
• Interviews with selected staff and stakeholders. 
• Review of Voscur’s data and metrics.  

We do not expect any new market research to be undertaken to inform the project.  

Timescale and inputs 

The review and recommendations should be completed by 31 March 2022.  

The budget for the work is up to £5,000 (inclusive of VAT if applicable and all expenses). 

We expect potential applicants will need further information to produce their proposal which we will make available through a general information pack. Please email the address below with your specific requests.