Brand marketing strategy: project brief

Voscur
www.voscur.org
Contract Type: 
Temporary/Contract
Hours: 
Part Time
Location: 
Bristol
Details of Role: 

Brand marketing strategy: project brief

Voscur has reviewed and is updating its communications and marketing function. While project-led marketing has been effective in the past, the organisation as a whole aims for stronger brand clarity and proactive profile raising of its services and impact.  

To address this, the current marketing role has been temporarily split into two functions: 

  1. Communications Officer: implementation of the marketing plan and customer engagement. 
  2. Marketing development: review and updating of brand and marketing strategy. This brief outlines the requirements of this review and development. 

Requirements 

We are looking for an experienced and skilled consultant who will deliver: 

  • An interim market position paper to document and check initial findings and aims. 
  • A proposed marketing strategy 2022 – 25. 
  • A proposed 12 month marketing plan for 2022. 

To produce the above, we would expect the following activities to be undertaken: 

  • Review of current marketing activities and measures of impact/effectiveness. 
  • Initial meeting with project stakeholders. 
  • Interviews with selected staff and stakeholders. 
  • Review of Voscur’s data and metrics.  

We do not expect any new market research to be undertaken to inform the project.  

Timescale and inputs 

The review and recommendations should be completed by 31 March 2022.  

The budget for the work is up to £5,000 (inclusive of VAT if applicable and all expenses). 

We expect potential applicants will need further information to produce their proposal which we will make available through a general information pack. Please email the address below with your specific requests.

Closing Date: 
Friday, 21 January, 2022 - 17:00
How to Apply: 

Please submit the following by email to david@voscur.org by 21 January 2022:

  1. A proposal (up to 4 sides of A4) setting out your approach, a proposed plan to complete the work, input you’d request from Voscur and stakeholders, and your price.
  2. A copy of your current CV.
  3. At least one example of a previous piece of related work you’ve completed, i.e. something that demonstrates transferable insight and experience (could be a marketing strategy).

If you’d like an informal conversation before applying, please contact David Whittaker (david@voscur.org / 07914 672198).

Contact Person: 
David Whittaker
Contact Email: 
david@voscur.org
Contact Phone: 
07914 672198
Postal Address: 
Royal Oak House Bristol BS1 4GB