First Bristol is aiming to speed up bus journeys by encouraging more customers to adopt its mTicket app, the use of which dramatically reduces boarding times because no cash transaction is involved and no paper ticket needs to be issued.
The company said that if around 50% of its customers paid digitally (via mTickets or Touch smartcard) it would improve punctuality and potentially shave off at least ten percent or more of a typical bus journey, removing the long waits at bus stops while the driver collects fares.
First Bristol is making changes to some of its most well-used fares in order to encourage people to adopt smart ticketing. The company has launched a city-wide advertising campaign to make people aware of the fare changes, which start on Sunday 30 October. As part of the campaign, members of the First Bus team will be hitting the road from Sunday 22 to Saturday 29 October to show how the mTicket app can be downloaded, offer help to sign up for a Touch smartcard or offer advice on the best bus ticket to buy. Everyone who signs up to the mTicket app at the roadshow will have a free day ticket loaded onto their phone.
First Bristol bus users can reap big savings by switching from cash single fares to the mTicket smartphone app or Touch smartcard for cheaper and frozen single fares before 30 October. A bus user who buys two singles 5 days a week could potentially save up to £194 over the next 12 months by switching to mTickets.
By going contactless, passengers who buy the First Week ticket can also beat the rise. The unlimited seven-day travel ticket will be frozen at £17 when purchasing it on the mTicket app, online or at one of the First Travel Shops. With this price rising to £18.50 when brought using cash, so mTicket app users as well as Touch smart card can save up to £78 a year. The First Month and Year tickets will remain at the same price.
James Freeman, Managing Director First Bristol said: “Switching is incredibly straightforward and can be done in a matter of minutes. To get your journey started using the mTicket app, head over to your smartphone’s app store (it’s available for iOS, Android and Microsoft), search for the app and tap the download button. Once the free app is installed on your phone, follow the simple steps to create your account and set up payment details, which you only have to do once.”
If you don’t have a smartphone, you can still beat the rise by using a touch card. Visit www.firstgroup.com/touchsmartcard to register their details online and a touch card will be delivered in the post. You can top up your touch card on any First bus in Bristol or at the First Travel Shops at the Bristol Bus Station. There are 3 types of card available to choose from; Adult, Student and Child.”
Details of the roadshow are as follows:
Saturday 22 October, 09:30 – 15:00 Broadmead
Location: Pedestrian side of Marks & Spencer - 78 Broadmead, Bristol, BS1 3DS
Monday 24 October, 08.30-12:00, Bedminster
Location: Opposite Barclays Bank - 36 East St, Bristol, BS3 4HE
13:00-16:00, Clifton Down
Location: Outside Sainsburys/EE - Clifton Down Shopping Centre, Whiteladies Rd, Bristol, BS8 2NN
Tuesday 25 October, 10:30 - 15:00 Kings Chase shopping centre
Kings Chase shopping centre, Bristol, BS15 8LP
Wednesday 26 October, 13:30 – 17:00 Fishponds
Location: Next to NatWest/Bus stops - 778 Fishponds Rd, Bristol, BS16 3TX
Thursday 27 October, 11:30 - 18:00 College Green
Location: Next to bus stops/opposite Fopp - 27-29 College Green, Bristol BS1 5TB
Friday 28 October, 13:30 - 17:00 Gloucester Road
Location: Next to Sainsbury’s Local - 2-4 Gloucester Rd, Bristol, BS7 8AE
Saturday 29 October, 08:30 – 15:00 Cribbs Causway
Location: Next to the live timetables - Cribbs Causeway, Bristol, BS10 7TL
For more information, please contact: Maarten Abele, PR Manager on 07894 785155, firstname.lastname@example.org