The #NeverMoreNeeded social media campaign, which raises awareness of the Voluntary, Community and Social Enterprise (VCSE) sector in light of coronavirus, has issued a campaign pack with materials for VCSE organisations to use.
As the government reacted to lockdown in March 2020 and beyond, it took longer for some sectors to get financial help than others, and the VCSE sector raised concerns that it had been overlooked. With charity shops closed and in-person fundraising events cancelled, there were immediate effects on organisations' income. In the first 12 weeks, it was estimated that charities faced a loss of £4.3 billion in income. Meanwhile, charities and community groups helped their neighbourhoods survive lockdown, working with local authorities and businesses and mobilising volunteers to make sure that food, supplies and support got through to the most vulnerable.
The #NeverMoreNeeded campaign began in response to lockdown, so that charities and groups of all sizes could show just how valuable they are in their communities.
This campaign pack contains marketing tips and prompts, social media information, and template letters for trustees and members of the public to send to their local MP.