Marketing and Campaigns
Sometimes we want to focus attention on an event or idea, to gain support for a particular issue. This course will focus on the skills and techniques you need to communicate a specific message, raise awareness and build momentum, from using a marketing plan to reaching your audience through the right marketing materials.
You will learn to:
- Build a campaign marketing plan.
- Engage your audience at different stages of the campaign, for example with teasers, social media hashtags and publicity stunts.
- Use the right marketing materials (digital and paper-based) and channels to promote your campaign.
- Access free software that will help make an impact and save you time.
Who should attend? Staff, volunteers and trustees. It would be useful to have some basic marketing experience, such as helping to promote an event (such as handing out flyers or writing tweets) or generally marketing your organisation (such as designing posters or emailing announcements).
Please bring a smart phone, tablet or laptop to the session.
Click here to book your place.
Voscur cancellation policy:
If you cancel your place on a training course you will need to give at least 2 weeks' notice. Less than 2 weeks' notice will result in the full cost of the course being invoiced.
Voscur reserves the right to withdraw a course at any time. In these circumstances, participants will be offered a full refund or an alternative course or date, if applicable