This is an exciting opportunity to work at a national heritage leisure attraction leading marketing and communications activity across a diverse range of channels and audiences driving new and repeat visits to the arboretum and our events through creative campaigns. The successful candidate will demonstrate the ability to deliver the commercial aspects of the role while also inspiring people through the promotion of our good causes of conservation, education and participation. This ranges from the overseas collection of seed from tree species threatened with extinction in the wild through to wellbeing activity hosted within the arboretum.

The arboretum is a significant regional visitor attraction with over 550,000 visits annually, onsite businesses generate a turnover in excess of £6m and the arboretum makes an estimated contribution to the local economy of over £23 million. The tree collection itself is complemented and supported by high-quality visitor facilities, catering, retail and a range of events; particularly a 4 night concert series as part of Forest Live, a 12 night Christmas lights event and sporting activities

Key Work Areas

• A full oversight of marketing, public relations and social media. Supporting the team to seek to develop on existing platforms and set achievable targets.
• Support the team to be the media contact for Westonbirt and handle national and regional media enquiries.
• Manage the production of creative marketing campaigns for events, seasons and our good causes. Collaborate with other teams to identify key messages and themes for campaigns.
• Work with the national team to market Forest Live concerts and our new Christmas at Westonbirt event. Lead on the production of marketing materials and local partnerships with retail and tourism outlets.
• Work closely with our Friends Charity to align messages across our channels including on the editorial board of the Westonbirt Magazine to include relevant content, ensure messages are clear and the content is on brand. Proofread as required.
• Manage the Forestry England brand; making sure teams are aware how to use the Forestry England logo and Westonbirt name.
• Support the team in filming and photography requests and planning content creation for our campaigns.
• Oversee the arboretum’s internal communications processes ensuring that communication plans address the needs of staff, business partners and contractors.
• Plan and monitor the communication and marketing budget, providing reports when required.

Person specification

Essential

• A track record of managing or supervising communications and marketing in a busy commercial or cause led environment.
• Experience in the management or supervision of staff and/or volunteers, budgets, contracts, contractors and partnership businesses.
• Competent user of PC and Microsoft Office 365 including Word, Excel and Outlook.
• Experience of the use of social media as a tool for communicating and marketing.

Desirable

• Experience in a busy visitor attraction and in large outdoor events in the heritage and/or environment sector.
• Working knowledge of using email marketing software.
• Working knowledge of using online platforms to create surveys.
• Up-to-date knowledge of using a website content management system.

Full driving license